Lazy Estate

As long as anyone can remember, alcohol has been the natural fuel in most social gatherings. This is all about to change – we´re facing the start of a big revolution where young urban consumers rebel against the dominant drinking culture.

Lazy Estate appeals to the sober or sober-curious urbanists with high ambitions and high demands. In a world where non-alcoholic alternatives anxiously try to “fit in”, Lazy Estate self-confidently breaks all conventions.