VISUAL IDENTITY FOR FINCH

Adaptive is the new creative

Finch combines artificial intelligence, graph technology and advanced algorithms to optimise and streamline the design process for architects. The goal? Smarter decisions, made faster. Neumeister’s task was to build the brand from the ground up – creating a visual identity as dynamic, forward-thinking and precise as the software itself.

Project
Finch Visual Identity
Client
Finch
Assignment
Brand Strategy
Packaging Design
Packaging Implementation
Visual Identity

The shape of Finch

The Finch logo captures the intersection where imagination meets design and adaptability – the three axis that define the brand. A smart, geometric form that subtly hints at the letter F. Look closely, and the form also suggests the claw of a finch – a small detail that ties it all back to the name.

Geometric Finch logo in isometric grid—visualising adaptability, precision, and imagination in a bold brand design rooted in strategy.Geometric Finch logo in isometric grid—visualising adaptability, precision, and imagination in a bold brand design rooted in strategy.

Blue that bites

The Finch colour palette is built around a single standout shade: pure Klein Blue. Striking, bold and unmistakable, it adds intensity, clarity and a distinct sense of the modern. Used sparingly, it gives every piece of communication a sharp, digital edge.

In constant motion

The icon is rooted in the idea of movement – and it moves. Rotated into different positions, the three axis become one flexible graphic element across print and digital. In motion, it reflects the adaptive nature of the software. In print, it works as a framing device or a structural accent. Always in motion, even when still.

A system within the system

In addition to brand and functional colours, the identity also includes a dedicated set of editor colours – developed specifically for use within the Finch platform. These are used to guide, separate and highlight information, ensuring clarity.

Finch brand guidelines overview showing logotype usage, typefaces, and colour palette including signature Klein Blue, designed by Neumeister.Finch brand guidelines overview showing logotype usage, typefaces, and colour palette including signature Klein Blue, designed by Neumeister.
Finch business cards featuring rotating axis icon in Klein Blue and minimalist type design, reinforcing brand dynamism and clarity by Neumeister.Finch business cards featuring rotating axis icon in Klein Blue and minimalist type design, reinforcing brand dynamism and clarity by Neumeister.
Finch brand poster with Klein Blue axis icon and bold slogan "Adaptive is the new creative", reflecting dynamic identity and modular design system.Finch brand poster with Klein Blue axis icon and bold slogan "Adaptive is the new creative", reflecting dynamic identity and modular design system.
Finch name badge for Jesper Wallgren, Co-Founder, featuring bold white text on Klein Blue background with axis icon and tagline "Optimising Architecture".Finch name badge for Jesper Wallgren, Co-Founder, featuring bold white text on Klein Blue background with axis icon and tagline "Optimising Architecture".
White Finch T-shirt on hanger, featuring Klein Blue axis logo on chest and printed neck label – bold, minimal and brand-aligned apparel design.White Finch T-shirt on hanger, featuring Klein Blue axis logo on chest and printed neck label – bold, minimal and brand-aligned apparel design.
Dynamic Finch icon variations in Klein Blue on black background, showcasing brand adaptability through rotating, isometric axis forms.Dynamic Finch icon variations in Klein Blue on black background, showcasing brand adaptability through rotating, isometric axis forms.