With 500 schools in 114 different countries and 19 different sub-brands, EF needs a cohesive brand identity that reflects both its distinguished heritage, as well as, a forward-thinking offering. Circular, a modern geometric hybrid typeface, replaces the tried and true Futura font as the company’s house typeface. A clear and functional typographic hierarchy is created with a forward-slash serving as a bridge between the main brand and its sub-brands. VoilĂ !