In 1995, Skånetrafiken was one of the first public transportation providers that started using design to gain a competitive edge. And rather than going the traditional route and relying on a logotype and a colour palette, we developed a pattern as the main carrier of the company’s corporate identity.

Over the years, Skånetrafikens’ distinctive arrow pattern has helped the company communicate its mission: to provide frequent departures that allow its customers to travel from A to B and back again. On time and with precision. More than 20 years later, the pattern still feels fresh and contemporary. Probably due to the fact that it reflects the very core of Skånetrafiken’s business idea.

Sometimes the most simple solutions are the best.