When Pistonhead’s first beer was launched, it hit the nail on the head. The design language was so perfectly suited to the Kustom Kulture crowd that the target group didn’t only adapt it but made the beer an indispensable part of its lifestyle.

Self-appointed brand ambassadors spread the word, and suddenly there were agents and distributors in a dozen countries. The cult of Pistonhead grew like a wildfire.

Neumeister was brought in to continue the enthusiasm for the Pistonhead culture by establishing an inspirational brand manual, made to support the brand’s use in different situations. Our journey continues through designing packaging and cans for the entire range of Pistonhead brews. A true brand for the faithful.