Posten, Sweden’s national postal service was in the process of developing a new brand and retail strategy that relied heavily on the concept of self-service. While Posten move their offices to grocery stores to become more accessible we developed their brand with the same goal. The updated visual identity was the basis for recreating everything from vehicles and offices to uniforms and mailboxes.

To accompany their new identity, we created this pattern for Skånetrafiken. It represents the frequency, precision and reliability with which they bring passengers to their destinations.

Stay tuned!