Feb, 2013Recreating the past
Inspired by the archives and a fascination of historical brewing techniques, Spendrups master brewer relaunched a Swedish classic that hadn’t been around for over 50 years. With respect to the rebirth of this prized pilsner our design language presents the nostalgia and unvarnished aesthetic of the 1940s in a current way. The perfect complement for a beer Richard Bengtsson considers “just as it should be”.