The Brand New Republique
Attracted by a fresh identity and taste that’s rocking the traditional world of rum, T.B.N. (The Brand New) Republique offered by Enjoy Wine & Spirits is capturing a new generation of rum drinkers. The name and package design created by Neumeister took inspiration and cues from the clashing music and fashion that feels relevant for the target audience, as well as the product. The result is a new flavored rum that’s making history, not following it.