Skeppshult has been in business since 1906, and is the only foundry in Scandinavia producing cast iron products for cooking. They have a proud history of tradition and handicraft but needed to take their brand design further. Our challenge was to modernize the brand identity and packaging design without losing the connection to heritage and craftsmanship. We took on the task by creating something unexpected that stands out amongst competitive brands. The key was to move away from the masculine design often connected to these types of products and go for something timeless. The chef’s appreciation of Skepphult’s peerless goods acted as our guiding star, the professional ones, as well as the hobby experimentalists.