Raggarbilar

Widely known as “Sweden’s Tastiest Car”, Ahlgrens Bilar is one of the country’s most iconic sweets. For a short-term marketing campaign that added “Raggarbilar” to the “Original” Bilar line, Neumeister developed an extension to the graphic identity program that leveraged the brand’s success. A series of eight flirty, pick-up lines were highlighted in balloons on bags featuring a shiny, new finish. The integrity of the familiar Ahlgrens Bilar packaging remained in place, while the addition of playful messages gave customers the chance to allow “Raggarbilar” to pick them up.