For one of the largest identity projects ever done in Scandinavia, Neumeister delivered a design and strategy that works across all touch points imaginable. “Posten”, the Swedish postal system, is used by businesses, families and individuals every day. Its logo is seen by more people, in more places and in more ways than perhaps any other brand in the country. From the mailboxes on nearly every city block, to the uniforms worn by the drivers of more than 40,000 delivery vehicles, to the signage in central offices and shop-in-shop locations, Neumeister created the system of using the “Posten” brand in ways that makes it easy to be universally applied.