When Pistonhead first appeared on the market in 2008, we saw for the first time, a counterculture in Sweden that would change beer forever. For the past three years, Neumeister has been evolving the brand by integrating more of a pulp culture attitude into their identity and packaging in order to appeal to a wider base of consumers. The result has been an increase in sales for Pistonhead in its original Swedish market and an expanded presence in more than five countries and counting.