N´1CE

N´1CE frozen cocktails are the products of an epic meeting between Sebastian Ingrosso, a superstar music producer, and Jimmy Dymott, one of Sweden’s most awarded bartenders. N´1CE has been created to satisfy the thirsts of young, as well as young-at-heart, urbanites who populate dance clubs at night, party with friends on a moment’s notice, and enjoy travelling to the latest hotspots. Neumeister has developed a brand identity program that taps into the frozen cocktails’ appeal. The design differentiates the flavors in the product line by color, and creates an overall impression that reflects the fast-moving lifestyle of the N´1CE target audience.