After a decade-and-a-half building a strong, successful business, Planet Food made the bold decision to change its name and create a fresh logo and graphic identity. Now known as Mesh, the kitchen in Östermalm’s Saluhall embodies the passion of its founder for serving fast food that is both healthy and delicious. The graphic identity blends photography of ripe fruits and vegetables, line drawings, warm pastel colors, and typographic styles. The design is utilized on every point of contact customers have with the brand, including; carryout bags, business cards and stationary, tape that identifies wraps, menus, wall graphics, and the Mesh website.