Since 1975, the Malbas basketball club in Malmö, Sweden has united people from different economic classes, ethnic backgrounds and religious beliefs. Despite all of their differences, an undying love of basketball and team-first attitude has kept Malbas together. Now, Neumeister has created a new brand identity program, including logo and tagline. This highlights the club’s core values in the community where the players come from, and clearly positions Malbas as one of the premier basketball powers in Scandinavia.