Being first, with the desire to stay out in front of the market is a feeling that runs deep at Loka. Just when the competition believes they can pass up the Swedish bottled water brand, Loka pours it on. The company is constantly offering fresh twists and taking new turns. And Neumeister is right with them – bringing strategies, concepts and designs forward for its standard offerings of flavored water, as well as thirst-quenching Loka Likes, Loka Crush and every new Loka product launch.