Ling Long

Inspiration comes in many forms. In the case of the Ling Long restaurant in Stockholm, a magazine by the same name that was published during the 1930s in Shanghai, China provided the historical context for a new brand identity program. Menu items are highlighted by Asian typefaces, and retro images of East meeting West combine with detailed geometric illustrations of food to create an inviting impression for diners seeking fine Chinese dining with a stylish twist. Located in the Story Hotel, Ling Long is making its own history in an environment adorned with multi-cultural works of art, also created by Neumeister, that are as unique as the meals that are prepared and served within the restaurant.