Leading brands can’t maintain their front-running status by resting on past successes. As the best-selling line of pastilles in the Nordics, Läkerol Classic has achieved an enviable level of brand loyalty. In order to appeal to an established customer base and attract a new generation of consumers, Neumeister updated the Läkerol identity and package design that maintained the brand’s familiar appearance. This look will also encompass new products and line extensions as they are added.