I Am Music

I Am Music (IAm) was founded to shine a spotlight on unestablished music artists by helping them go from standing before a mirror at home to performing on stage before an audience of 20,000 at the Malmö Festival in Sweden.
Neumeister developed a brand strategy and identity that clearly communicates the competition’s quest of discovering new talent. Colorful, moving typographic treatments of I, A and M created for different talent sections, form the foundation of a dynamic communication platform for the world’s fastest growing talent competition.