Founded in 2004 by Malbas basketball, Helamalmö has become a force for creating better conditions for young people in Malmö by emphasizing the values of exercise, integration and crime prevention. Today, Helamalmö is an umbrella organization with subcategories in sports, education, music, and more. To create a logo and graphic profile that would stand out and help unify a diverse community, Neumeister found inspiration in spray-painted street art. The result is a design that embodies “brotherhood” and “sisterhood”, with applications ranging from the organization’s website, to building exteriors, clothing, stationary, stickers, and more.