Gyttorp

Gyttorp, long revered by Swedish hunters, had steadily lost market share to younger, innovative competitors. The marketing team initially believed that shedding the company’s past was necessary to reinvent the brand. However, research conducted by Neumeister indicated exactly the opposite. Gyttorp’s history was considered a tremendous strength. Claming “Precision by Tradition” and offering classic packaging designs the brand regained its status as a market leader.