Elkjøp

Maintain the local language for the brand name while creating a consistent brand design in eight separate countries, including all of the Nordics. This was the challenge Neumeister undertook with Elkjöp. But by developing design elements including a stylized arrow logo, color palette and fonts that visually translate into individual cultures, the Norwegian-based company maintains its position as a forward-thinking consumer electronics retailer in each country where it does business.