Brutal Brewing Brand Identity

How do you go from just being a small Brutal Brewing stamp on a randomly awesome design, to representing a strong creative brand of quality beer?
The brewmasters at Spendrups brewery workshop mix up exciting new beer recipes a handful of times each year. Then, Neumeister creates an iconic design to help present each brew in an educational, but yet imaginative way. This includes stories about ships full of IPA, ancient legends of the sacred amber’s mythical beauty, and tales of the whale that was caught in the Galaxy hops. The results are clear. You don’t need a boring design system to strengthen a brand.
Welcome to the creative world of Brutal Brewing!