Brand Strategy

We help clients to assess, refine and develop brand strategies for products, services and organisations alike. Our robust methods and tools work across a wide range of industry sectors, companies and customer offerings. A clear, coherent and inspirational brand strategy is an excellent starting point for any innovation and design process.

Typical deliverables: Brand insights and recommendations. Brand strategies. Positioning statements. Brand portfolio strategies. Market segmentation and target group selections. Etc.

Brand Naming

We help clients to generate, screen, test and select inspirational and functional brand names for products, services and organizations. We can also help you restructure, reorganize and rename all or some of the brands in your brand/product/category portfolio. Our brainstorming and screening methods have worked wonders for many clients over the years.

Typical deliverables: Brand name audits. Shortlists of new brand names. Name testing results and insights. Restructured and renamed brand portfolios. Etc.

Brand Identity

We help clients develop coherent brand identity systems that make brands instantly recognizable across all customer-facing touchpoints, whether they are physical or digital. We know how to develop strong, relevant and cost-effective identity systems that truly differentiate brands in cluttered environments and markets.

Typical deliverables: Brand identity insights and recommendations. New or revamped brand elements such as wordmarks, symbols, colours, typefaces, patterns, shapes, sounds, scents, imagery and so on. New or redesigned brand touchpoints – ranging from business cards to websites to fleet vehicles. Brand mockups and prototypes of key touchpoints for testing and validation. Final artwork and specifications for printing and production. Brand guidelines and manuals (see also Brand Implementation).

Brand Packaging

We help clients develop and design innovative packaging solutions that not only protect products (whether they are liquid or physical!) but also tell intriguing stories. We know what it takes to stand out in cluttered retail environments. But we also know what makes packaging easy and enjoyable to use and recycle in home environments. Unlike many other design firms, we focus on both the visual and structural aspects of packaging.

Typical deliverables: Insights and recommendations. New or revamped packaging concepts for individual products or entire product ranges/brands. Mockups and prototypes for testing and validation. Final artwork and blueprints. Brand/design guidelines.

Brand Experience

We help clients bring the brand strategy to life in three-dimensional environments such as retail outlets, pop-up stores, exhibitions, headquarters, meeting spaces, events, public spaces and so on. We know how to generate publicity, arouse interest, encourage sales and build brand loyalty through storytelling in branded and well-designed physical spaces.

Typical deliverables: Insights and recommendations. New or revamped concepts for branded spaces and environments (from one-offs to international store chains). Mockups and prototypes for testing and validation. Floor plans, blueprints and final artwork. Design direction of architects, interior designs, retail designers, etc. Brand/design guidelines.

Brand Implementation

We provide on-going support to marketing and design departments to maintain and fine-tune brand portfolios and brand touchpoints over time. Our range of implementation services includes project management, procurement support, quality control, design direction, final artwork, guideline/manual development, and training of key personnel. This is a great way to protect the investment made in large-scale brand strategy and design projects.

Brand Inspiration

Need to reenergize your bosses, colleagues or students? Let our multi-talented designers and strategists hold inspirational and informative lectures, seminars and workshops about a brand-related topic of your choice.