Riding Polly’s wave of popularity

Swedes have long been on a first-name basis with Polly goodies from Cloetta. Now, Polly is extending its market presence with the introduction of Puffar Sea Salt. Neumeister created the graphics for the sweet and salty line extension.

Back to make another splash

The limited edition Tail of a Whale from Brutal Brewing was a big hit when it first appeared on draft and in bottles across Sweden earlier this year. Now it’s back to stir things up again – in an unfiltered version. Just look for the same iconic design created by Neumeister in selected establishments from week 36. Or order it by the bottle at Systembolaget.

Three cheers for Neumeister in Svenska Designpriset!

Hurrah. Neumeister has been nominated for three entries in the Svenska Designpriset competition. “Morakniv – Stay Sharp” and ”A som i annonsör – Sveriges Annonsörer” have been nominated in the graphic identity category, while “Johan & Nyström” are competing in the identity for packaging category.
All three brands are well known in Sweden. With 550 members, Sveriges Annonsörer is the world’s largest organization for advertisers. Available in high-end coffee shops, Johan & Nyström is distinguishing itself as a leader in the specialty coffee category. And since our grandfathers were youngsters themselves, the red handled Morakniv has become an iconic product throughout the land – and beyond. Vote for your favorite beginning September 7 at

Bilar revs up its appeal

“Sweden’s Tastiest Car” is shifting gears with a new marketing campaign from week 38 through 46. In addition to the iconic “Original” packaging, a series of eight “Raggarbilar” packages will soon appear in stores. On the outside, each package features a shiny new finish highlighted by a flirty pick-up line. On the inside, customers can look forward to the same taste that has made “Bilar” one of Sweden’s best selling sweets. Neumeister designed the packaging and wrote the messages, too. Only available for a short time, give “Raggarbilar” a chance to pick you up.

Rising and shining for Skånetrafiken

As part of Neumeister’s ongoing design work with Skånetrafiken in southern Sweden, the latest project required a solution for extending the brand concept on new double decker busses. The upper deck provides additional seating and better views for passengers. The lower deck more easily accommodates people travelling with large pieces of luggage and parents pushing baby strollers. A capital “E”, identifying the vehicles as “Express” busses, has been incorporated into the repeating arrow pattern Neumeister created and continues to expand upon for the transportation system.

A solid foundation to support artistic change

Since its launch as a now iconic brand of quality brews, Pistonhead has attracted, among others, a loyal following of artists. Now, in order to help support the very same crowds that have given Pistonhead their love, Neumeister has collaborated with Spendrups to create the strategy, concept, and the design for the Pistonhead Foundation. Visit us on Facebook and Instagram to see how support is available for those who have the ambition to stray from convention and positively twist our culture in new and exciting ways.

Mariestads restaurant offerings – Continental and Unfiltered export

A favorite of beer connoisseurs since 1848, Mariestads’ extensive range of brews from Spendrups is widely distributed in Sweden. To establish a new mid-range product line, Neumeister created a flexible design system which makes it possible adjust the hierarchy depending on how, where and by whom it is served.

The result is a mid-range which comfortably completes any kind of restaurants’ beer portfolio

On OFFF in Barcelona

For the past 15 years, the OFFF culture festival has attracted designers of all kinds, developers, students, theorists – anyone and everyone who is curious about how creativity can feed the future. This year, at the end of May, members of Neumeister’s offices in Malmö and Stockholm travelled to Barcelona to feed their curiosity. A highlight of this inspiring journey was the presentation by keynote speaker and creative guru Stefan Sagmeister, who charmed the Neumeister contingent with his passionate insights on ”How Beautiful Things are Better for Humans”.

Enjoying Läkerol by the mouthfuls

With a respectful nod to the comedy classic “Little Shop of Horrors”, Neumeister was inspired to create playful package designs for new Läkerol pastilles using flesh eating plants that visualize the origin of natural ingredients such as Stevia. The botanical-like names combine personality, flavor and naturalness in an way that only Läkerol can represent. Deep Dark Saltius salty sweet liquorice and Ripe Ruby Tastius sour sweet berry pastilles will be available in stores in Finland this May. Other variations will follow as Läkerol continues to feed its own craving to transform from pastilles that have traditionally been purchased by consumers when they have a cold, to naturally good tasting packages of sweets.

A royal invitation

Founded in 1754, the Royal Danish Academy of Fine Arts is one of Europe’s leading higher institutions of learning for architecture and design. Recently, students at the college were able to gather insights on how to build something based on Neumeister’s expertise: Brands. Peter Neumeister was invited to appear as a guest lecturer to describe the creative process of developing effective, relevant and unique package designs that help attract customers and increase sales for business. That’s what we call a class act.

For goodness sake

10 years ago, Lantmännen, known for healthy food products, began a unique cooperation with one of the Sweden’s most distinguished restaurants. Since then, Stefano Catenacci, head chef at Operakällaren, has created meals that are sold by grocers under the brand name Gooh! Now, for the sake of making it easier for consumers to understand the quality and variety of the product range, Neumeister has designed fresh new packaging – with the same care used to create every Gooh! dish.

A naturally sweet line extension

Every year, Loka, the well-known Swedish bottled water brand, introduces new flavors to its “Loka Likes” line of products. For 2015, consumers can satisfy their thirst for something new, yet familiar, with a trio of naturally sweet drinks. Produced without sugar, “Loka Likes Candy” offers bottled versions of Rosa Svampar, Hallon & Lakrits Skalle and Persika – three popular pick & mix sweets across Sweden. Neumeister is behind this yummy design, to be enjoyed at any time, everyday of the week.

Modern design doesn’t stop here

Today, the brand identity that Neumeister created for Skånetrafiken, southern Sweden’s public transportation system, is moving forward in a whole new way – with the first bus shelter of its kind being installed at Dockan in Malmö. Developed by Neumeister in collaboration with Kilo Design in Copenhagen, this 10-square meter module is part of a system of eight different sized shelters. Each has been designed to be welcoming, safe, easy to maintain – and with a sedum covered roof – beneficial to the environment, too. After an evaluation period, the plan is to install 30 to 40 new shelters each year at bus stops throughout Skåne.

Re-Discovering Tradition

Through the years, Barone Ricasole Formulae from Wineworld has developed a loyal following at Systembolaget in Sweden. Now, to help boost sales for a new generation of consumers, Neumeister has created graphics on the 3-liter bag-in-box wine that position Barone Ricasole Formulae as being contemporary and innovative. With maps that include the Brolio castle in Tuscany and nearby regional vineyards, the brand is ready to take a younger target audience on a journey through Italy where the wine is produced.

A journey to remember and savor

Handcraft and tradition is something we all strive after and rarely achieve. Now Mariestads Bryggeri have pushed themselves further than before, in order to create something that truly reflects who they are. Together with Neumeister a new product range of limited edition craft beers has been produced. Hand-labeled, waxed and numbered these boxed treasures are to be sipped and savored. Inspired by a boat ride along the Göta canal, Mariestads Kanalporter and Ekfatslagrad Imperial commemorates the first two of several products to be produced on a journey created to bring to life the extraordinary story of Mariestads.

A new shot of rum

Seizing market share by introducing new products that overthrow the status quo is a trademark of Enjoy Wine & Spirits. And the original brand identities created by Neumeister are helping the Swedish importer and producer succeed. The Brand New Republique is the latest example. Neumeister created the name and graphics for this edgy coconut and pineapple flavored rum. Designed to appeal to young women, it’s Enjoy Wine & Spirits first shot at capturing sales in this category. But it won’t be the last. Stay tuned for a case study that will tell more of the story.

The latest wave from Brutal Brewing

Beer drinkers with a preference for full-flavored IPAs now have a new brew to satisfy their thirst. Thanks to the brewery workshop at Spendrups, Ship Full of IPA will be sailing into selected restaurants across Sweden by the bottle and on tap, or by order through Systembolaget. Neumeister designed graphics for this 5,8% ale as a tribute to the beer’s origin. Brewed with Amarillo, Cascade and Galaxy hops, Ship Full of IPA has hints of citrus and grapefruit. The result is a blend of tradition with a modern twist.

An expanding Pistonhead menu

Now, in addition to their availability in Sweden’s Systembolaget, you’ll be able to order two new members of the trailblazing Pistonhead brand in pubs and restaurants across the country. If your taste runs to lighter tasting brews, order up a Pistonhead Kustom Lager. For those who prefer a darker beer with a bit more body, try Pistonhead Full Amber. Either way, with a growing selection of products, this cult classic is bound to have what you need.

Up. Down. All around.

The Sacred Amber from Brutal Brewing is high in flavor, low in alcohol content, and will soon be found on grocery stores shelves around Sweden. Neumeister designed labels and packaging for this limited edition, amber-tinted lager. It’s the first edition of the Session Series beers that Brutal Brewing is bringing to market during 2015. Fittingly, the design captures the excitement of finding a sacred piece of amber in a dark cave – one that could be hundreds of millions of years old.

Already looking forward to summer

During the dark, short days of winter, it’s only natural that people across Scandinavia begin longing for sunnier, warmer weather. Those who make Läkerol Classic pastilles are no different, and they’ve put their talents to work developing another flavor that conjures up images of summer. New Läkerol Strawberry Lime follows in line with Raspberry Lemon pastilles that were launched earlier this year and have already become a top-seller. Neumeister is proud to have designed the packaging for both, and we can’t wait to sink our teeth into the next new flavor.

Opposites that attract more sales

It’s sweet. It’s salty. It’s both at the same time. Now, with a new Salty Caramel taste, both frequent and occasional consumers of Läkerol Classic pastilles have another mouth-watering reason to purchase this iconic Swedish brand. Best known for its range of licorice-infused flavors, Salty Carmel adds yet another twist to the Läkerol line-up. Neumeister designed the packaging for the new addition which is now available in Denmark, Norway and Sweden.

Läkerol Classic

Leading brands can’t maintain their front-running status by resting on past successes. As the best-selling line of pastilles in the Nordics, Läkerol Classic has achieved an enviable level of brand loyalty. In order to appeal to an established customer base and attract a new generation of consumers, Neumeister updated the Läkerol identity and package design that maintained the brand’s familiar appearance. This look will also encompass new products and line extensions as they are added.

The critics agree

In test after test by members of the Swedish media, Goder Aftonglögg has made quite a splash. The mulled wine produced by Wineworld is being mentioned as a great-tasting, best-buy in print and online across the country. The name and label design created by Neumeister is receiving outstanding reviews as well. Described as having the neatest, most traditional label by one publication is something worth raising our cups in celebration. So we will. Cheers to Goder Aftonglögg.

Christmas by the cupful

Just in time to wake up the holidays, Johan & Nyström has added a pair of special Christmas offerings to their top-shelf line of exotic coffee blends. Neumeister has captured the spirit of the season with collages on the packages that complement the brand identity – and extend it to communicate the arrival of the new additions. Warm wishes and season’s greetings from Johan & Nyström and Neumeister, too.

Piping hot packaging

Over the past 10 years, Johan has become recognized as a pioneer in the specialty coffee revolution that has swept Scandinavia and the world. The creativity, passion and quality that the brand stands for has been captured in package designs created by Neumeister. Colorful collages indicate different flavors that comprise each blend. Descriptive text highlights Johan’s collaboration with growers, their emphasis on ecology, and service provided directly to the trade and consumers alike.

Have you herd?

Now Brutal Brewing and Texas Longhorn restaurants have made it easier to round up the amber lager they branded together. That’s because Texas State of Mind is now available in bottles at Systembolaget throughout Sweden. But you can’t just mosey in and take it off the shelf. Before you pick up the new brew that Neumeister named and designed, you have to order itonline at

Stew this over

Looking for something that’s easy and delicious to prepare at home any night of the week? Next time you’re at the grocery store, check out the new package designs that Neumeister has cooked up for GoGreen from Lantmännen. There are five packets to choose from. Each is filled with a variety of salt-free seasonings that let you prepare mouth-watering stews from different parts of the world. Simply add beef, chicken or fish and simmer on the stove. Then dig in. ‘Cuz dinner’s done.

Faster than you can say Neumeister

On December 1, we’ll be taking a break from work. At least, for the evening. That’s because Neumeister has been recognized as one of the fastest growing companies in Sweden, and as such, we’ve been invited to celebrate at the Gazelle Gala at the Concert Hall in Stockholm. Companies listed by Gazelle have at least doubled their turnover over the past four years – which we couldn’t have done without our valued clients. So we’ll be personally thanking every one for putting their trust in our hands.

Minting a fresh design for Läkerol

Läkerol’s classic range of pastilles have been satisfying Scandinavian sweet tooth’s for generations. But in order to keep up with changing tastes, introducing new flavors is a must. For Licorice Mint, the latest extension to the line, Neumeister added a fresh light green to the palette of familiar, pocket-sized Läkerol boxes that consumers are used to seeing on store shelves. Denmark and Norway are the first markets to enjoy this new offering. Sweden is due to queue up next at the checkout.


Lantmännen definitely knows beans about what’s healthy for Swedish consumers. On packaging designed by Neumeister for the GoGreen line of driedbeans, the company’s promise of quality control from “farm to fork” is highlighted in words and images to promote its position as a market leader. Hand-drawn product names and maps where the crops are planted add to the brand’s appeal as authentic, natural food grown in Sweden in ways that clearly separate GoGreen from its competitors.

Going further to discover a cancer cure

The journey towards a cure to cancer can follow many paths. And Peter Neumeister’s participation in this year’s “Ride of Hope” is a testament to this sentiment.


The vast majority of bicycle riders in the annual charity event that raises money for the Barncancer Fonden departed from London on July 6 and pedaled through Wales before returning to the British capital again.


However, as a participant from Sweden, Peter travelled a great distance more on his bike. He began his ride in Stockholm more than a week earlier, on June 28, before joining hundreds of other cyclists who are dedicated to put the finish line for cancer a little closer to becoming reality.

An A+ presentation

With a presentation on packaging design at Berghs entitled “How to make the innovation process for a brand”, Peter appeared as a guest lecturer before marketing managers, product managers and other business professionals. According to those in attendance, Peter graded out very well.


Some traditions change with the times. But since 1848, Mariestads has kept its heritage intact as one of Sweden’s oldest breweries. To honor its iconic market position, Neumeister has designed a new outlook for the brand that doesn’t leave the past behind in any way. Illustrations, typography and packaging highlight the beer’s handcrafted and traditional core values. The overall impression is one that pays tribute to the brand’s beginning and celebrates the people of who have loved and brewed Mariestads since 1848.

Kustom kulture 2.0

The design of Pistonhead Kustom Lager is moving forward. But no worries, it’s still that smooth and light brew with a spicy citrus edge. Organic and no nonsense in every possible way.

Sveriges annonsörer

The Swedish Advertisers Association was formed 90 years ago and is owned by more than 500 member companies today. It’s the world’s largest organization of its kind. This “A List” of communication professionals completely understands the importance of projecting an image that’s both striking and relevant. So their desire to update the association’s graphic identity was not surprising. The outcome led to a new logo, pattern, color and font selection.

Let’s go bananas!

In their recent collaboration with Sean Banan, Cloetta most certainly have. And so can you, with their new Polly mix of bubble gum, popcorn and banana flavoured sweets.

Hot news!

As summer temperatures in Sweden rise, sales of Läkerol brand pastilles traditionally head south. In order to heat up the market, Neumeister designed and named two summer editions inspired by the culture of Brazil. The theme incorporated colors and patterns representing the hot city sidewalks that separate streets from the country’s famous sandy beaches.

Drumroll, please!

Barrels and Drums is a new selection of wines from Real World Wines. It’s a lovely duo of classic Chardonnay and Merlot – completely free from alcohol, without compromising in taste.

A sight for sore eyes

Editorial Design Served curate only the best work within magazine and book design. So of course, we’re thrilled that our design for Two Days in Monte Carlo is being featured on their website. This beautiful documentation of the 25th Monaco grand prix in 1967 is a must see:

We have a crush on…

Loka Crush – the new sparkling fruit drink with nothing but natural sources of spring water and fruit juice. It’s the perfect refreshment and sweetness combined for everyday indulgence, completely free from artificial no-nos. Comes in juicy flavours of lemon, raspberry and pear!