Business sustainability in Skåne that really stands out
Congrats to Resole for winning the Malmö City business award in the category “Environment & Sustainable Development” for sneakers they make using fabric we originally designed for Skånetrafiken bus seats.
Our founder, Peter Neumeister, was proud to be on stage for the “I Am Music! 2016” final held at the Malmö Festival on August 18. Peter presented the SEK 50.000 first prize check to a standing ovation.
With many of the designs we create, such as those for Spendrups, we often work with Ball (formerly Rexam) – from developing the creative brief through final production. Cheers for such a great relationship.
After helping N’1ce develop a brand identity, including the package design of its products, it’s great to see the frozen drinks in clubs and concerts worldwide, including “Big Slap” in Malmö. bigslap.se
The artist Damiàn Ortega works with details and also looks at things from different perspectives. See his work, including The Beetle Trilogy, at Malmö Konsthall until September 25. Visit – and get inspired. We did so to fuel our creative drive. At least for a while.
Öresundtåget is an important link that connect Malmö and Copenhagen, Sweden and Denmark – Sweden and Europe. Neumeister is proud to have the confidence to redo the trains, both interior and exterior design!
First came Turkisk Yoghurt. Now it’s Grekisk Yoghurt’s turn. Alternative: As the rollout of the Arla Köket line of dairy products continues, the second of about 80 packages featuring newly designed graphics by Neumeister is now available in Swedish grocery stores. Grekisk Yoghurt is easily identified featuring an illustration of an iconic Greek seaside village. The image of blue water and white-washed buildings clinging to the seashore set the stage for the flavor inside the container. And the Arla Köket logo at the top of the label provides an assurance of great taste and high quality for consumers.
After migrating south from the heart of Sweden in Dalarna to Malmö, Sweden’s largest city in Skåne, 27-year-old Maximilian Romlin has spent the past six years coding websites. Which should provide maximum benefits for Neumeister, because we’re fortunate to have him working on our website over the summer. Max, a self-described problem solver, will be organizing the content and navigation of our online presence, while most Swedes will be relaxing offline while they’re on holiday.
When Saturday evening approaches each week in Sweden, people of all ages shop for goodies and soft drinks to help them relax and unwind with their family and friends. Now, Malaco is tying into the popularity of both purchases by introducing Cola flavored Snören (Cords). Cola Snören will appear in stores at the beginning of summer. Neumeister has created a package design that makes it easy to spot the new flavor, while keeping elements of Malaco’s familiar brand image in place.
With the introduction of ‘Fruit Salad’ to its Gott & Blandat line of packaged goodies, Malaco is giving consumers even more reasons to look forward to the weekend. The new mixture contains a blend of sweet and sour flavored fruit-shaped goodies – some familiar, some new – in a bright yellow package designed by Neumeister that clearly stands apart in a store full of competitors. Look for it in stores later this spring.
Helping graphic design students prepare for professional careers once their classes are over is something Peter Neumeister has been actively involved with on many occasions over the past couple of years. Recently, during a return visit to Malmö Högskolan, Peter shared insights on how to apply lessons from the classroom that will make the grade with packaging, corporate identity programs and other projects for advertising and design agencies or companies that students are hoping to join after graduation.
The Pentawards are recognized as the most prestigious worldwide competition devoted to packaging design. Neumeister is proud to announce that our work for the range of three Mariestads Limited Edition has been nominated.
Through their play on the court, the Malbas basketball team has attracted players and fans from people of all backgrounds in Malmö, Sweden. Off the court, the team has formed “Helamalmö” (All of Malmö), an organization that’s actively engaged in activities and projects to create better conditions for children and young people throughout the community. Neumeister is proud to join Helamalmö by developing the graphic identity for Helamalmö, that will reflect the organization’s emphasis on exercise, integration and crime prevention.
Now, people who love the taste of rhubarb just have to look for the latest variety of Plopp chocolate bars from Cloetta to satisfy their craving. That’s because the package design created by Neumeister takes its cues directly from the unmistakeable green and pink stalk of the rhubarb plant itself. And the surprising combination of the tangy-flavored filling covered in chocolate is sure to keep rhubarb lovers coming back for more.
Arla has long been recognized in Sweden for great tasting dairy products. Over time, as factors including healthy diets, easy recipes and prices have influenced sales, the brand has evolved by introducing new products and line extensions. Now, for Arla Köket, Neumeister has revitalized the sub-brand by developing a graphic design program that emphasizes high quality over lower prices offered by competitors. The first of around 80 new Arla Köket packages is for Turkish yoghurt, featuring colors and imagery that highlight the product’s origins and benefits for cooking, baking and preparing desserts.
After working behind the scenes on television for several seasons in Sweden, Mikaela Lidmar has decided to channel her energy into a new position as a Production Manager in our Malmö office. Mikaela has appeared at TV4, Kanal 5/ Kanal 9 and Viacom as a Market Researcher, Strategic Planner, Program Manager and Media Manager. Please join us in welcoming her as she makes the transition from broadcast programs to brand development and graphic identity at Neumeister.
Dcore is a company that was born in the gym. The Swedish athletic apparel brand sells exercise clothing that allows athletes to focus on improving their performance. Now, Neumeister is pumping up Dcore’s brand strategy and identity by developing a flexible, long-term approach that will strengthen the company’s positioning and value proposition across all communication channels in all markets. Look for the new Dcore look soon in retailers and the brand’s online store, too.
At Neumeister, we’re always looking to learn about the latest design trends. And what better place to do so than in the city that never sleeps – New York City. So our entire staff took flight on “Kristi Himmelfärdshelgen”, the Swedish holiday, to take part in the design conference “99U”. In addition to the two-day conference, we visited art exhibitions, breweries, fast food restaurants, museums, stores, stores, and even more stores. We came back inspired, tired, and pretty much shopped out.
Since first opening its doors in 1968, Max Hamburgers has grown to become Sweden’s oldest and most popular chain of hamburger restaurants. For more than 50 years, the company’s mantra for success has remained the same. “With the best ingredients, we will serve the tastiest hamburgers.” Neumeister has now been commissioned to help the hamburger chain maintain its status. New packaging is being developed to clearly communicate the high quality standards the company has set for itself, and the great taste customers have come to experience from Max.
Cheers to Mariestads’ Brewmaster Richard Bengtsson for the fourth in a series of special brews honoring Sweden’s history. This time, it’s a barley wine aptly named “Ostindien Strong Ale”. Distinguished by complex malt flavors and hints of dried fruit, with 10% alcohol content, the brew honors those made to endure long voyages made by the fabled vessel Götheborg and other trading ships during the early 1700s. Like previous Mariestads special editions, Neumeister developed a comprehensive design program including the name and details such as hand-labeled and numbered wooden boxes, and bottlenecks dipped in wax
The launch of the 2016 edition of Loka Likes it just too much. Literally! With flavors that include Raspberry Frozen Yogurt, Mango Pannacotta, and the classic Swedish treat, “Chokladboll”, Neumeister created the concept of “Too Much”. The flavors are visualized with sparkling illustrations, topped both pearls and golden plates. Isn’t it also too much that Loka Likes doesn’t even contain sugar or artificial sweeteners? Yes, it is. And we like it.
The latest rotating tap beer from Brutal Brewing is now available, filled with Mandarina hops that are marked a fruity aroma. Mandarina is dry-hopped, and freshly roasted pilsner malts help produce a pleasant bitterness and add depth to the brew. With a design created by Neumeister featuring fruity and fresh colors, it’s easy to pick out Mandarina at a bar near you. Just like all Brutal Brewing rotating tap beers, it’s only available for a limited time and in a limited amount. After all, a brew like this doesn’t grow on trees.
With locations in Stockholm, Gothenburg, Visby and Åre, the Supper family of restaurants is known for dishing up inventive meals inspired by the flavors of South America, and twisting them for Swedish tastes. Now, a beer crafted by Brutal Brewing with the same vision is being launched at Supper restaurants, and for order at Systembolaget. Scandinavia meets South America and gives you ¡Lo La!. What does it mean? Just ask the staff at your nearest Supper restaurant.
Each year, students pursuing their degrees at the Royal Danish Academy of Fine Arts are able to learn from their professors, as well as archivists, composers, performance and visual artists, and researchers who serve as guest lecturers. Peter Neumeister addressed innovations in packaging design and the development of brands during a recent visit to the academy. The practical and technical aspects of Peter’s presentation was designed to help prepare students for their professional careers.
Planet Food began in 1999 with the idea of creating fast food that is both healthy and delicious. Following this recipe, Mesh, the company’s café located at Östermalm’s Market Hall in Stockholm, offers a menu of dishes that are loaded with vitamins, minerals and other essential nutrients. Now, Neumeister has been commissioned to upgrade the brand identity for Mesh. The project includes a new logo, typeface and colors that that reflect the brand’s original approach to creating a unique, successful business.
Back in the day in the UK, it was legal for factory workers to quench their thirsts by drinking low alcohol brews during sessions while they were on the clock. To honor this bygone era, Session Pale Ale from Brutal Brewing has now been launched. It’s the latest in the series of limited edition beers that have been introduced over the past year, so hurry up and step back in time. The shiny copper clock will lead your way to this tasty history lesson.
Over the years, Pärsons has become one of the most recognized brands of sliced sandwich meat in Sweden. Now, we would like to announce that they are also a new client for Neumeister. Our first assignment is developing new packaging that makes sure Pärsons’ brand promise and core values are clearly communicated throughout their product line. And as our relationship continues, we’ll be happy to work on more projects, too.
It’s still carbonated. It still contains all natural ingredients without preservatives or artificial colors. The difference with Loka Crush from Spendrups now is that the satisfying, thirst-quenching beverage is about to be sold in cans, too. Three flavors, Raspberry, Pear and Orange, are soon available in “fridgepacks” containing 10 cans each. Neumeister worked with Rexam to transfer the design developed for PET bottles onto the new aluminum cans. Look for the result on store shelves – or order in casual restaurants.
Brobygrafiska in Sunne is widely recognized as one of the best academic programs in the Nordics for students interested in learning about graphic design, packaging and visual communications. Peter Neumeister recently lectured at the school to share insights on how to apply lessons from the classroom into a career as a professional designer. Peter discussed the latest innovations in packaging design with students, and offered advice on what to consider when looking for a job after graduation.
It’s been a busy couple of months for everyone in the Neumeister Malmö and Stockholm offices. We recently moved to two new locations. At the same time, we’ve been adding more names to our roster of clients, and winning awards for the graphic design and brand identity programs we create. Now that we’re settled in, we’d like to thank everyone who has been with us before, during and after our moves. And we’d like to say hello to anyone who is interested in learning how much business intelligence, creativity and passion we can pack into work we’d like to do for you.
With 19 residential real estate offices, and more than 150 employees, Heimstaden is one of Sweden’s largest residential real estate firms. The company owns, renovates and manages properties with a focus on rental units, as well as commercial premises and shopping centers. In addition to locations in Sweden, Heimstaden also owns condominiums in Copenhagen. Now, Neumeister is developing a brand strategy and identity program to help the firm realize its vision of becoming the leading owner and developer of rental housing in the Nordics.
It’s been clear since they were introduced, N1CE frozen cocktails developed by award-winning bartender Jimmy Dymott and superstar producer Sebastian Ingrosso have been a hit. However, a graphic design program was needed that is as attractive to N1CE consumers as the drinks are themselves. Neumeister has done just that. The new packaging provides better differentiation between the various flavors of frozen cocktails, with a design inspired by the colors of night club dance floors – where N1CE has a loyal following.
As winter turns to spring, and the days get longer and warmer, everything it seems, begins to grow. Including the variety of flavors Loka Crush offers to satisfy your thirst. Introducing Apelsin flavored Loka Crush. Keeping in line with the design Neumeister created for the entire family of naturally carbonated fruit-flavored drinks, Loka Crush Apelsin is a welcome addition. Look for it on store shelves across Sweden now.
In just a few short years, Hövding developed from a college thesis written with an “anything is possible” mindset, to being the safest form of head protection available anywhere for urban bicyclists. Now, Neumeister has created a brand strategy and identity program that communicates the many unique features and benefits of the world’s first air bag helmet. The new brand look and strategy is designed to make an immediate, positive impact and is just launched this month.
It seems as though designer Molly Mellström was so moved by an offer to join our Neumeister team in Malmö, that she actually stopped moving for what we hope will be a very long time. Originally from Stockholm, Molly first went to Sunne to study packaging design at Brobygrafiska. From there, she relocated back to her hometown, before moving on to Copenhagen and Malmö where Molly worked as a graphic designer for Lighthouse, a nonprofit aid organization. She then travelled to the Greek island of Lesbos to create maps for refugees and volunteers before returning to Sweden and joining us. Welcome, Molly.
As couples and families look for new ways to enjoy tasty meals that are quick and easy to prepare, Arla is expanding its Kelda line of ready-made solutions. Neumeister has developed designs for 380g jars of sauces that will serve as the base for chicken or minced beef stews. Flavors include Balsamic & Roasted Garlic, Creamy Tomato & Tarragon, and Mild Masala for Chicken. Variants for Minced Beef stews include Bolognaise, Chili and Taco flavors. The labels also offer inspiring tips that support Kelda’s goal of making meals at home an easy, fun and healthy experience.
As a freelance designer, Jan Haug has worked on a wide range of assignments for Neumeister over the past year. The experience has gone so well for him, as well as the co-workers and clients he’s worked with, the next logical step was to add Jan full-time to our staff. Which we have. With a portfolio of assignments for brands including Nestlé, Procter & Gamble, Cloetta and OLW at design studios in Stockholm, London and Lausanne, please join us in welcoming Jan to Neumeister.
As newcomers in the league, Malbas has made the play-offs against all odds. Today, as the team plays its first game of the post-season, Neumeister will be cheering them on. As a sponsor, we are proud to have developed a new logo and marketing strategy for Malbas that highlights its team-first approach. “One Team. One Dream.” is the slogan that defines the ambition and goals that bring out the best in the team’s players, and community they represent. It seems like the approach has worked and taken the team all the way to the play-offs. Go Malbas.
Every spring, auto enthusiasts from around the globe flock to the Geneva International Motor Show in Switzerland to witness the latest, greatest cars in the world being unveiled. This year, in addition to showcasing their newest model, Koenigsegg is sharing the story of how they’ve re-written the rules of the automotive industry. “Perfection is a Moving Target” chronicles the short, fast history of Koenigsegg in the words of the people who design, engineer, build, drive, admire and own what has quickly become a legendary brand in the world of hypercars.
After recently being introduced as the latest Brutal Brewing limited edition beer on draught in restaurants throughout Sweden, Cirrus, The Cloudy Lager, can now be found in bottles on the shelf at Systembolaget as well. Puffy, white clouds on the light green label highlight the design Neumeister created for this all-organic, dry-hopped lager. And once it’s poured into a glass or mug, a gentle stir allows this bright yellow brew to shine like the sun on a clear day.
Last year, Läkerol introduced Ginger Lime flavored pastilles as one of its Thailand-themed varieties. However, the seasonal offering sold so well, Ginger Lime is now a permanent addition to Läkerol’s classic range. In order to give consumers a taste of what they can expect from Läkerol’s newest classic, Neumeister has integrated colors representative of the unique flavor combination into the existing design language of the packages.
After winning the prestigious Dagligvara (Daily Products) Prize for being a top selling new product in Sweden during 2015, Loka Crush is now giving customers something new to look for. Neumeister has upgraded the design to create a stronger brand with more taste appeal and better differentiation within the range.
Check out the new look from Loka Crush on store shelves the next time you’re thirsty for something fresh.
As planning lunches and dinners becomes more spontaneous, and the interest in eating healthier meals remains strong, Arla has responded to address both needs for busy couples and young families in its Kelda offering of products. The first entry, ecological tomato soup, is now available on store shelves. Neumeister has created a playful design language that immediately identifies the healthy attributes of the new line-up, as well as the ease with which they can be prepared.
It’s said that every cloud has a silver lining. But in the case of Cirrus, The Cloudy Lager, it’s actually much closer to gold. The latest limited edition beer from Brutal Brewing will soon be available on tap in selected restaurants throughout Sweden. Neumeister designed the graphic identity for this all-organic, dry-hopped lager. After pouring a glass of this cloudy brew, gently stir it up to reveal the bright yellow color and release its fresh, flowery scent that’s highlighted by hints of citrus and grape.
Neumeister and Arla rumbles on with more “smart healthy” energy. Introducing a product line with extra high protein: Keso Cottage Cheese Protein from Arla. The all-natural curds are available without added flavors, and in two on-the-go packages with flavorful combinations in the lid – Strawberry & Müsli, and Coconut & Bran flakes. It’s perfect for those who want to recharge their bodies with tasty protein after a workout, or those who simply want to be “smart healthy” in a natural way. Neumeister has combined thunder and lightning in a look you have never before seen Keso display.
There’s nothing like getting an early taste of summer, especially during the coldest, darkest days of winter in Sweden. Läkerol is making it easy to do just that by introducing the latest edition of its line of popular sugar-free pastilles: YUP Melon Sour. Neumeister designed the packaging to distinguish the new flavor from YUP Green Sour and Wild Sour, as well as reflect the best of summer. So if your thoughts are already drifting to hanging out with friends around the pool on a sunny afternoon again, take your mind off the wait by enjoying new YUP Melon Sour now.
During every home game that MFF, Malmö’s football team, plays at Swedbank Stadium this season, Neumeister will be right there with them. Now that we’re located one of our offices in Skåne’s largest city, we’ve reserved “Club Chair” seats to show our support for the local team. We’re looking forward to watching MFF in action!
Since 1958, KESO® from Arla has been the leading brand of cottage cheese in Sweden. It quickly became popular among the health conscious crowd – and what you eat is just as important today as back then. Neumeister’s mission from Arla was to upgrade KESO® Cottage Cheese’s position by creating a modern look for this healthy product – one that is naturally high in protein, low in fat, versatile, simple, hearty – and works 24-hours-a-day.
The design takes its origin in the leaf, but highlights through other design elements, how KESO® Cottage Cheese can contribute to a balanced diet that gives you a boost of healthy energy. Look for packages of the this smart, healthy product in stores now. The unflavored varieties will be the first one’s you’ll see in the dairy case.
On February 5, after a long and thorough search, the Neumeister staff in Stockholm will be moving to Riddargatan 30. Originally a factory, we think our new location will be an ideal place to create graphic identity and package design programs that successfully build our clients’ brands. If you’re in the neighborhood, please feel free to knock on our door. We’d be more than happy to show you around the office, and have our team get to work on your next project.
In honor of Ostindiefararen – Götheborg, the ship that first established trade between Sweden and Asia in the early 1700s, Mariestads Bryggeri is launching Rökig Kustlager. The recipe for this handcrafted, limited edition “rauchbier” created by Brewmaster Richard Bengtsson is inspired by flavors found along the Swedish west coast. Neumeister came on board with Mariestads by developing a comprehensive design package with details including hand-labeled and numbered wooden boxes, bottlenecks dipped in wax, as well as labels for this extra special smoky lager.