Some traditions change with the times. But since 1848, Mariestads has kept its heritage intact as one of Sweden’s oldest breweries. To honor its iconic market position, Neumeister has designed a new outlook for the brand that doesn’t leave the past behind in any way. Illustrations, typography and packaging highlight the beer’s handcrafted and traditional core values. The overall impression is one that pays tribute to the brand’s beginning and celebrates the people of who have loved and brewed Mariestads since 1848.