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  1. Kaffebonor

    Zoegas

    Input

    Zoega, a dark-roasted coffee favourite in Sweden, is expanding to the rest of Scandinavia. A stringent design and name concept had to be established – one that could stand the test of time.

    Output

    The Z is vital to Zoega – a dark roasted coffee that tastes more. All product names include a Z – together with a taste description, and a design solution that shows a potent product without any unnecessary fuss.

    Outcome

    Out now in Denmark and Norway.