Zoega

Input

Zoega, a dark-roasted coffee favourite in Sweden, is expanding to the rest of Scandinavia. A stringent design and name concept had to be established – one that could stand the test of time.

Output

The Z is vital to Zoega – a dark roasted coffee that tastes more. All product names include a Z – together with a taste description, and a design solution that shows a potent product without any unnecessary fuss.

Outcome

Out now in Denmark and Norway.