Vitamin Well was launched as “the tasty, healthy drink filled with minerals”. Its success was far greater than anyone could imagine. But was the existing design sufficiently clear? Neumeister were contracted to add an even greater clarity to the design and give the brand a new lease of life.
The design was revamped and developed. The labelling and the packaging – everything got a new clear structure, which nevertheless kept the original idea clearly in focus. We gave Vitamin Well the very vitamin injections that it gives you.
The bottle alone conveys the message in all the advertising. No copy, no other visual impressions. A great success has become even greater.