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  1. KDcitytunneln_26820

    Skånetrafiken

    Input

    Two public transport companies in southern Sweden merged and a new brand was born.

    Output

    Thanks to a clever combination of colours and two-way arrow patterns, the new visual identity both integrated the public transport system and differentiated between available services (local busses, regional busses and commuter trains). Key touch points included vehicles, tickets, signage, bus stops, timetables and market communications.

    Outcome

    The public transport system has become far more accessible and attractive to use.