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  1. pucko_peal

    Pucko

    Input

    Pucko is a classic chocolate drink brand in Sweden with an iconic glass bottle. Arla Foods wanted to refine the brand identity so that it would work on additional packaging types and sizes.

    Output

    A complete identity system that was successfully applied to new packaging types without losing the original look and feel of the brand.

    Outcome

    Considerable increase in sales indicating a successful transfer into new packaging types.