Pistonhead Brand Book
Kustom Kulture beer brand, Pistonhead was established by the Brutal Brewing company in 2011. Since then they have created an iconic line of alcoholic products, which were in need of charasmatic direction. Neumeister was hired to design a brand book to strengthen and expand apon the brand..
Traditional brand books and launch kits tend to convey brand stories in a generic way, leaving too much space for your own interpretation. In order to make Pistonhead more authentic and unique, neumeister created a ‘brand experience publication’ by reflecting Pistonhead’s distinct sensibility directly at the core audience. Now the rough and raw flaming skull tells us a story of the ’forgotten’ working man. The blue collar generation with a thirst of true grit.