Home-icon
  1. karl-by-nyyy

    Orrefors Karl Lagerfeld

    Input

    Karl Lagerfeld is an icon in fashion and design and now he has set his sights on designing a series of glasses. His unique collaboration with Orrefors of Sweden opens doors to a new audience for this renowned classic brand.

    Output

    A unique collaboration in craftsmanship and design – is the main theme. This is a meeting between the ultra modern and time-honoured craftsmanship traditions. A meeting that is also apparent in the design concept – using both typical Lagerfeld and Orrefors idioms.

    Outcome

    The collaboration between Karl Lagerfeld and Orrefors has created a lot of attention in the media, and attracted a younger crowd to Orrefors retailers all over the world.