It was Orrefors, and designer Erika Lagerbielke, who were given the great pleasure of producing the official gift from the people to the Swedish Royal Wedding couple. This exclusive royal set of glasses is not available for the public, but a very similar “retail version” was created and named “Divine”. How could this set of glasses benefit from the Royal one, without being too ingratiating and finally get a life of its own?
With the design- and communication concept “Love is Divine” the parallel to the royal set of glasses is rather obvious, as long as the Royal Wedding is on the agenda. When, however, all memories of the wedding have declined, the concept lives on and could easily be transformed in to almost anything; Dining is Divine, December is Divine… Always with an appropriate illustration. Neumeister delivered the main concept, packaging design, ads, sales material ; brochure, point of sale material, etc.
Huge media attention. Just released.