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    Lantmännen

    Input

    Lantmännen, one of the largest groups in the food, energy, and agricultural industries in the Nordic region, wanted to create a common brand with shared values and a consistent visual identity.

    Output

    Lantmännen’s classic symbol, the Sprout, was carefully modernized and new identity elements were added to make the revamped brand express the new strategy. Key touch points included business correspondence, signage, vehicles, marketing communications, sales material, and promotional products.

    Outcome

    The monolithic identity united previously independent business units, creating opportunities to generate additional sales and reduce marketing and purchasing costs.