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    Gyttorp

    Input

    Gyttorp AB is the result of a merger of Gyttorp Cartridge Company AB and HDF Gyttorp Jakt AB. The merger has created one of the leading companies within the hunting sector with Scandinavia as a priority area.

    Output

    The new brand identity needed to connect both companies internally and externally, signal Gyttorps’ long history within the hunting sector and at the same time showing that the company is dedicated to continuous innovation. Key touch points included logo, packaging, catalogues, market communications material and the web site.

    Outcome

    Enabled Gyttorp to successfully relaunch their brand and build a competitive advantage to its competitors. The new brand platform will be the foundation for the company’s future strategies that includes venturing in to new areas and formats.