Since its opening in 1863, Berns Salonger has been a landmark in Stockholm. Hotel, restaurants, bars, clubs and theatre – a classic venue filled with so many sweet memories. Nevertheless, it was time to refresh the visual and communicative identity.
The name changes from Berns Salonger to simply: Berns – which is exactly what it always has been called. Also “Salonger” is hard to pronounce internationally. The new identity changes according to where the guests are. Describing the multitude of possibilities that Berns has to offer, with one main logo and sub-brands.