CH-van2B_crisp

Backers

Input

These Finnish bakers have been around since the 17th century. And unfortunately their identity certainly looked that way. It was time to update the look of this slow-food brand.

Output

History showed us the way. In the tradition of folk art and woodcarving we filled the initial B with baking and farming symbols. A type of ornamentation that also comes back in other parts of the visual identity and in all communication and P O S-material. Another important ingredient in the overall identity, and the packaging design, is the pennant-shapes that make you think of ancient banners from the days when Backers was founded.

Outcome

The new identity became the foundation of all communication and sales and also generated a positive reaction – immediately after re-launch.