Arla milk bottle


A true challenge. How do we get people on the run to buy milk? Arla, the largest producer of dairy products in Scandinavia, wanted milk to have a life outside the traditional stores. Milk, next to coke, juice or what ever, in the rapidly growing fast food market.


We developed a brand new bottle and packaging structure. Obviously a flirt with the traditional milkman and his bottle, but with an unquestionably modern touch. Innocent white being the main colour of attraction, making the individual green, blue etc, important tools of communication.


The launch made a strong impression in the fast-food segment, making milk a healthier alternative to other beverages.