That touch of taste

2010.09.13 – The new packaging concept for the bouillon we all like to use when trying to give our cooking that extra something, is out now. Campbells’ Touch of Taste has been given a rigorous update and easy-to-read symbols. And dare we say it? A more striking appearance.

“Neumeister developed a fresher design and a vitalized logo. One year after the launch of the new design, sales has increased with 10% and Bong has kept the market leading position.”
Ann Lindh Klang, Brand Manager, Campbell Soup